Exact Image Sizes for Every Social Media Platform in 2025
Every platform has its own image requirements. Upload the wrong size and you get badly cropped thumbnails, blurry headers, or images that look fine on desktop but terrible on mobile. Here are the actual dimensions you need.
Instagram supports multiple image ratios and handles them differently. Square posts still perform best for feed consistency, but landscape and portrait are both fully supported now.
| Image type | Dimensions | Aspect ratio | Notes |
|---|---|---|---|
| Square post | 1080 x 1080px | 1:1 | Classic Instagram. Works everywhere. |
| Portrait post | 1080 x 1350px | 4:5 | Takes up more screen space in the feed. |
| Landscape post | 1080 x 566px | 1.91:1 | Wider. Less screen presence. |
| Story / Reel | 1080 x 1920px | 9:16 | Full screen vertical. Leave safe zone at top/bottom. |
| Profile photo | 320 x 320px | 1:1 | Displayed as a circle. |
Twitter / X
Twitter re-compresses everything, so uploading higher-quality originals helps the final result look sharper.
| Image type | Dimensions | Aspect ratio | Notes |
|---|---|---|---|
| Post image (single) | 1200 x 675px | 16:9 | Shows in feed without cropping. |
| Post image (multiple) | 1200 x 675px | 16:9 | Platform crops to fit the grid. |
| Profile photo | 400 x 400px | 1:1 | Displayed as a circle. |
| Header / Banner | 1500 x 500px | 3:1 | Gets cropped on mobile. Put key content in the center. |
| Card image | 800 x 418px | 1.91:1 | For link previews and Twitter Cards. |
LinkedIn is mostly used on desktop, so image sizes matter more here than on mobile-first platforms.
| Image type | Dimensions | Aspect ratio | Notes |
|---|---|---|---|
| Post image | 1200 x 627px | 1.91:1 | Standard link preview and post size. |
| Post image (portrait) | 627 x 1200px | 0.52:1 | Vertical posts. Less common but supported. |
| Profile photo | 400 x 400px | 1:1 | Displayed as a circle. |
| Cover / Banner | 1584 x 396px | 4:1 | Very wide. Keep text away from edges. |
| Company logo | 300 x 300px | 1:1 | Square logo for company pages. |
| Company banner | 1128 x 191px | 5.9:1 | Very wide banner. Keep it simple. |
Facebook displays images differently on desktop vs mobile, and the feed displays images slightly cropped. Design with the center of the image as the most important area.
| Image type | Dimensions | Aspect ratio | Notes |
|---|---|---|---|
| Post image | 1200 x 630px | 1.91:1 | Standard. Works well in feed. |
| Post image (square) | 1080 x 1080px | 1:1 | Square posts work well too. |
| Profile photo | 170 x 170px | 1:1 | Displayed as a circle on desktop. |
| Cover photo | 851 x 315px | 2.7:1 | Cropped on mobile. Center-important content. |
| Event cover | 1920 x 1005px | 1.91:1 | High resolution for event pages. |
| Story | 1080 x 1920px | 9:16 | Same as Instagram stories. |
YouTube
| Image type | Dimensions | Aspect ratio | Notes |
|---|---|---|---|
| Thumbnail | 1280 x 720px | 16:9 | The most important image on YouTube. Make it readable small. |
| Channel art / Banner | 2560 x 1440px | 16:9 | Displays differently on TV, desktop, mobile. Safe zone: 1546 x 423px center. |
| Profile photo | 800 x 800px | 1:1 | Displayed as a circle. |
| Video watermark | 150 x 150px | 1:1 | Small branding mark shown during video playback. |
A few things that will save you from headaches
Safe zones matter for banners. Most platform banners get cropped differently on desktop vs mobile vs TV. Put important content (text, logos) in the center third of banner images. The edges are unreliable.
Always work at 72 DPI for screen. Print uses 300 DPI. Web uses 72 DPI. A 1200x630px image at 72 DPI is exactly what you need. At 300 DPI, you'd need to upload a physically much larger file for the same displayed dimensions.
Platforms re-compress everything. Twitter especially. Upload at higher quality than you think you need. The platform will compress it further, and starting with a degraded image makes that compression worse.
Profile photos need to look good as circles. Most platforms crop profile images to circles. Keep faces and logos away from the corners where they'll be clipped.
Resize to exact dimensions
Use the free resize tool to enter exact pixel dimensions. Aspect ratio lock included.
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