Image Sizes Cheat Sheet
Every image dimension you are likely to need: social media, websites, app stores, shops, podcasts, passports, print and screens. Platform sizes link to the platform's own help page, and print sizes are calculated from the exact paper size.
Last checked September 27, 2026
The sizes people look up most
The short list. Details and sources are in the sections below.
| What | Size (px) | Ratio |
|---|---|---|
| Instagram portrait post | 1080 × 1350 | 4:5 |
| Instagram square post | 1080 × 1080 | 1:1 |
| Story, Reel or TikTok | 1080 × 1920 | 9:16 |
| YouTube thumbnail | 3840 × 2160 (at least 640 wide) | 16:9 |
| YouTube channel banner | 2560 × 1440 (at least 2048 × 1152) | 16:9 |
| Facebook Page cover | 851 × 315 | about 2.7:1 |
| X header | 1500 × 500 | 3:1 |
| LinkedIn profile background | 1584 × 396 | 4:1 |
| Link preview (Open Graph) | 1200 × 630 | 1.91:1 |
| Pinterest pin | 1000 × 1500 | 2:3 |
| US passport photo | 2 × 2 in = 600 × 600 | 1:1 |
| A4 page at 300 DPI | 2480 × 3508 | 1:1.41 |
| Full HD screen | 1920 × 1080 | 16:9 |
Web and SEO image sizes
Link previews, search features and site basics. Rows marked common practice are conventions rather than published rules.
| Use | Size (px) | Notes | Source |
|---|---|---|---|
| Link preview (Open Graph) | 1200 × 630 | 1.91:1. At least 600 × 315, up to 8 MB | Meta for Developers |
| LinkedIn shared link or post | 1200 × 627 | 1.91:1 | LinkedIn Help |
| Google Discover image | 1200 wide or more | More than 300,000 pixels in total | Google Search Central |
| Article images for Google | 16:9, 4:3 and 1:1 | Google's examples supply the same image in all three shapes | Google Search Central |
| Favicon in Google Search | Larger than 48 × 48 | Square, at least 8 × 8 | Google Search Central |
| Browser tab favicon | 32 × 32 and 16 × 16 | Usually packed into one ICO file | Common practice |
| Apple home screen icon | 180 × 180 | The apple-touch-icon for iPhone | Common practice |
| Web app manifest icons | 192 × 192 and 512 × 512 | Used when a site is installed as an app | Common practice |
| Full width hero image | 1920 × 1080 | Serve a smaller version to phones | Common practice |
| Image inside an article | 1200 wide | Also meets the Discover width | Common practice |
App icons and app store images
What the stores ask for when you publish an app or browser extension.
| Store | Asset | Size (px) | Notes | Source |
|---|---|---|---|---|
| Apple | App icon | 1024 × 1024 | Xcode makes the smaller sizes from it | Apple Design Guidelines |
| Apple | iPhone 6.9 inch screenshot | 1260 × 2736 | Portrait. One of the accepted sizes | App Store Connect Help |
| Apple | iPhone 6.5 inch screenshot | 1284 × 2778 | Portrait | App Store Connect Help |
| Apple | iPad 13 inch screenshot | 2064 × 2752 | Portrait | App Store Connect Help |
| Apple | Mac screenshot | 2880 × 1800 | Also 1280 × 800, 1440 × 900 or 2560 × 1600 (16:10) | App Store Connect Help |
| Google Play | App icon | 512 × 512 | 32 bit PNG with alpha, up to 1024 KB | Play Console Help |
| Google Play | Feature graphic | 1024 × 500 | JPEG or 24 bit PNG, no alpha | Play Console Help |
| Google Play | Screenshots | 320 to 3840 per side | The long side at most twice the short side | Play Console Help |
| Android | Launcher icon | 192 × 192 | 48 dp at the highest density | Common practice |
| Chrome Web Store | Store icon | 128 × 128 | Required | Chrome for Developers |
| Chrome Web Store | Screenshot | 1280 × 800 | Shown on the listing page | Chrome for Developers |
| Chrome Web Store | Small promo tile | 440 × 280 | Required | Chrome for Developers |
| Chrome Web Store | Marquee promo tile | 1400 × 560 | Used if the extension is featured | Chrome for Developers |
Shops, maps and marketplaces
Product and business listing photos.
| Platform | Image | Size (px) | Notes | Source |
|---|---|---|---|---|
| Etsy | Listing photo | 2000 on the shortest side | JPG, GIF or PNG at 72 PPI. Under 1 MB uploads fastest | Etsy Help |
| Google Merchant Center | Product image | At least 100 × 100 | 250 × 250 for clothing. Up to 64 megapixels and 16 MB | Merchant Center Help |
| Google Merchant Center | Product image from Jan 31, 2027 | At least 500 × 500 | Applies to all products | Merchant Center Help |
| Google Business Profile | Photo | 720 × 720 | At least 250 × 250. JPG or PNG, 10 KB to 5 MB | Business Profile Help |
Podcasts, books and video calls
Artwork and backgrounds with published requirements.
| Use | Size (px) | Notes | Source |
|---|---|---|---|
| Apple Podcasts show artwork | 3000 × 3000 | Square, from 1400 × 1400 to 3000 × 3000. JPG or PNG in RGB | Apple Podcasts for Creators |
| Kindle eBook cover | 1600 × 2560 | Height 1.6 times the width. JPEG in RGB | KDP Help |
| Zoom virtual background | At least 1280 × 720 | 16:9, JPG or PNG | Zoom Support |
Passport, visa and ID photos
Printed sizes are converted to pixels at 300 DPI, the usual print resolution. Online applications have their own upload rules.
| Document | Printed size | Pixels | Online upload rules | Source |
|---|---|---|---|---|
| US passport | 2 × 2 in (51 × 51 mm) | 600 × 600 | Online renewal: 54 KB to 10 MB | U.S. State Department |
| US visa | 2 × 2 in (51 × 51 mm) | 600 × 600 | Square JPEG, 600 × 600 to 1200 × 1200, 240 kB or less | U.S. State Department |
| UK passport | 35 × 45 mm | 413 × 531 | At least 600 × 750, 50 KB to 10 MB | GOV.UK |
| UK visa | Digital | At least 600 × 750 | JPEG, 50 KB to 6 MB | GOV.UK |
| Canada passport | 50 × 70 mm | 591 × 827 | Printed photos | Government of Canada |
| Canada citizenship | Digital | At least 420 × 540 | Up to 4 MB | Government of Canada |
| India passport, applying in India | 35 × 45 mm | 413 × 531 | Printed photos | Passport Seva |
| India e-Visa | Digital | Square | JPEG, 10 KB to 1 MB | Indian e-Visa portal |
Paper sizes in pixels
300 DPI for sharp prints held in the hand, 150 DPI for posters seen from a few steps away. Calculated from the exact paper size.
| Paper | Size | 300 DPI | 150 DPI |
|---|---|---|---|
| A0 | 841 × 1189 mm | 9933 × 14043 | 4967 × 7022 |
| A1 | 594 × 841 mm | 7016 × 9933 | 3508 × 4967 |
| A2 | 420 × 594 mm | 4961 × 7016 | 2480 × 3508 |
| A3 | 297 × 420 mm | 3508 × 4961 | 1754 × 2480 |
| A4 | 210 × 297 mm | 2480 × 3508 | 1240 × 1754 |
| A5 | 148 × 210 mm | 1748 × 2480 | 874 × 1240 |
| A6 | 105 × 148 mm | 1240 × 1748 | 620 × 874 |
| A7 | 74 × 105 mm | 874 × 1240 | 437 × 620 |
| US Letter | 8.5 × 11 in | 2550 × 3300 | 1275 × 1650 |
| US Legal | 8.5 × 14 in | 2550 × 4200 | 1275 × 2100 |
| Tabloid | 11 × 17 in | 3300 × 5100 | 1650 × 2550 |
| Executive | 7.25 × 10.5 in | 2175 × 3150 | 1088 × 1575 |
Photo print and poster sizes
Standard print sizes in inches, in pixels at both resolutions.
| 300 DPI | 150 DPI | Typical use | |
|---|---|---|---|
| 4 × 6 in | 1200 × 1800 | 600 × 900 | Standard photo print, postcards |
| 5 × 7 in | 1500 × 2100 | 750 × 1050 | Greeting cards, small frames |
| 8 × 10 in | 2400 × 3000 | 1200 × 1500 | Portraits, frames |
| 11 × 14 in | 3300 × 4200 | 1650 × 2100 | Wall prints |
| 12 × 18 in | 3600 × 5400 | 1800 × 2700 | Small posters |
| 16 × 20 in | 4800 × 6000 | 2400 × 3000 | Large frames |
| 18 × 24 in | 5400 × 7200 | 2700 × 3600 | Posters |
| 20 × 30 in | 6000 × 9000 | 3000 × 4500 | Large posters |
| 24 × 36 in | 7200 × 10800 | 3600 × 5400 | Movie poster size |
Business cards and envelopes
At 300 DPI. Add bleed if your printer asks for it, usually 3 mm or 0.125 in on every side.
| Item | Size | 300 DPI |
|---|---|---|
| US business card | 3.5 × 2 in | 1050 × 600 |
| European business card | 85 × 55 mm | 1004 × 650 |
| Japanese business card | 91 × 55 mm | 1075 × 650 |
| Credit card size (ID-1) | 85.60 × 53.98 mm | 1011 × 638 |
| DL envelope | 110 × 220 mm | 1299 × 2598 |
| C5 envelope | 162 × 229 mm | 1913 × 2705 |
| US #10 envelope | 4.125 × 9.5 in | 1238 × 2850 |
Screen and video resolutions
Standard resolutions for wallpapers, slides and video frames.
| Name | Pixels | Ratio | Also called |
|---|---|---|---|
| HD | 1280 × 720 | 16:9 | 720p |
| Full HD | 1920 × 1080 | 16:9 | 1080p |
| WUXGA | 1920 × 1200 | 16:10 | Many laptops |
| QHD | 2560 × 1440 | 16:9 | 1440p |
| WQXGA | 2560 × 1600 | 16:10 | Large laptops |
| Ultrawide QHD | 3440 × 1440 | about 21:9 | Ultrawide monitors |
| 4K UHD | 3840 × 2160 | 16:9 | 2160p |
| DCI 4K | 4096 × 2160 | about 1.9:1 | Cinema 4K |
| 5K | 5120 × 2880 | 16:9 | 5K displays |
| 8K UHD | 7680 × 4320 | 16:9 | 4320p |
| Common laptop | 1366 × 768 | about 16:9 | HD ready |
Email image sizes
Most email templates are built 600 pixels wide. These are common practice rather than rules.
| Use | Size (px) | Notes |
|---|---|---|
| Header banner | 600 × 200 | Export at 1200 wide to stay sharp on high density screens |
| Hero image | 600 × 300 | Keep it light, some email apps block large images |
| Signature logo | 300 × 100 | Simple and small, under 50 KB |
How to turn inches or millimetres into pixels
Pixels are inches multiplied by the print resolution. A 4 × 6 inch photo at 300 DPI needs 4 × 300 by 6 × 300, which is 1200 × 1800 pixels. For millimetres, divide by 25.4 first: the 35 mm width of a UK passport photo at 300 DPI is 35 ÷ 25.4 × 300, about 413 pixels.
300 DPI is the usual target for anything held in the hand, like photos, cards and flyers. Posters seen from a few steps away look fine at 150 DPI, which halves the pixels needed in each direction. Screens ignore DPI completely and only use the pixel dimensions.
Aspect ratio matters more than pixel size
Getting the shape right matters more than hitting the exact pixel count. A 2160 × 2160 image uploaded to a square slot is simply scaled down and looks fine. A 1080 × 1920 image uploaded to a square slot is cropped, and the platform decides which part of your picture to throw away.
| Ratio | Shape | Typical use |
|---|---|---|
| 1:1 | Square | Feed posts, profile pictures, product photos |
| 4:5 | Tall portrait | Instagram portrait posts, the tallest feed shape |
| 2:3 | Portrait | Pinterest pins, 4 × 6 prints |
| 9:16 | Full phone screen | Stories, Reels, TikTok, Shorts |
| 16:9 | Widescreen | YouTube, slides, website heroes, TVs |
| 1.91:1 | Wide landscape | Link previews on Facebook and LinkedIn |
| 3:1 | Banner | X headers |
| 4:1 | Wide banner | LinkedIn profile backgrounds |
Safe zones: where your content survives
Full screen formats put their own buttons and captions on top of your image. Meta's ads guide for Stories recommends leaving about 14 percent at the top, 35 percent at the bottom and 6 percent on each side free of text and logos. On a 1080 × 1920 Story that is roughly the top 270 pixels, the bottom 670 pixels and 65 pixels on each side.
Banners have safe zones too. YouTube shows the full 2560 × 1440 banner only on TVs, so anything that must always be visible belongs in the central 1235 × 338 area. Profile pictures are usually shown as circles, which cut off the corners of a square image.
File size limits are separate from pixel size
Pixel dimensions and file size are two different limits, and a platform can reject an image for either one. A correctly sized photo can still fail an upload if it was saved at maximum quality, or as a PNG when a JPEG would have done. Compressing is usually the right fix, and forms with a hard limit are covered in the guide to making a photo an exact KB size.
Frequently asked questions
Need to resize an image right now?
Set exact pixel dimensions in the resize tool, or crop to a fixed ratio first. Both run in your browser with no upload.
Social media image sizes
Pixels, width by height. Each row links to the platform page it comes from.